# Budget Pacing Agent

## Move budget while the opportunity is still open.

Find campaign headroom, correct pacing, and approve the exact budget moves while the signal is fresh.

Live product workflow **Dashboards**

## Launch Command Center

One focused view for the first 14 days of a campaign launch

### Insights

Launch spend

$38.6K

+11.2% today

68% of pacing target

### Blended ROAS

3.84x

+0.42x today

Above 3.2x target

### CPA

$19.40

-8.1% today

Best day since launch

### Launch pacing vs target

| Actual | Target |
|--------|--------|
| 68%    |        |

**AI commentary:** The new UGC hook lifted CTR without increasing CPM. Budget can keep scaling at the current pace.

### Launch creatives driving lift

1. **UGC Hook 04** 3.8x ROAS _+18%_
   
2. **Proof carousel** $17.80 CPA _+12%_
   
3. **Founder demo** 28% hold _Watch_

**Watch:** UGC Hook 04 is carrying 41% of today's incremental spend.

## Move from headroom to a controlled scale decision.

### Move spend where the headroom is.

Budget agents scan every channel and route investment toward the campaigns that can still scale inside your targets.

Where can we move $12k without pushing CAC above target?

- ✓ Scanned marginal returns by channel
- ✓ Checked inventory and conversion quality
- ✓ Modeled the next seven days at current pace

Move $8k to Meta prospecting and $4k to branded search — both still have headroom inside target CAC.

### Proposed reallocation · $12k

| Campaign           | Current Budget | Proposed Change |
|--------------------|----------------|-----------------|
| Meta prospecting    | $18k          | +$8k            |
| Branded search      | $6k           | +$4k            |

## Illustrative pacing signal **82%**

Two campaigns still have efficient headroom.

### Constraint

Retargeting has reached its useful limit.

### Headroom

Prospecting and Shopping can absorb more.

### Move

Reallocate inside the approved daily limit.

### Headroom is read against the whole plan.

- Pacing, marginal return, and protected budgets remain visible around every proposed move.
- **The current constraint** See which campaign is off pace, capped, or spending beyond its efficient range.
- **The available headroom** See which campaign can absorb more budget without breaking its target.

## Put budget reviews on a schedule.

Run one account check or give the Budget Pacing Agent the daily allocation review.

### Task **Budget Leak Check**  
Find budget sitting in campaigns with no credible path back to target.

### Agent **CMO Daily Brief**  
Keep pacing, efficiency, and the most important budget decision in one daily update.

### Task **Audit my Meta Ads**  
Rank the account changes that deserve attention before the next spend cycle.