# Competitor Research Agent

## See the angles, hooks, and formats competitors are testing.

Track new competitor ads, group the patterns, and turn the right market gap into your next test.

### Live product workflow **Competitor research**

**Evan Alexander** 94 days **Proof before offer**

**Evan Alexander** 51 days **Seasonal reset**

**Evan Alexander** 67 days **Expert interruption**

**Evan Alexander** 118 days **Price and proof**

**Evan Alexander** 82 days **Objection answer**

**Evan Alexander** 45 days **Problem solution**

## Move from new ads to a testable market gap.

### Watch their ads, find your gaps.

The agent tracks competitor creative, spots the angles they are leaning into, and prioritizes the tests worth running next.

Triggered by·New competitor ads detected

✓Tracked active competitor ads this month›

✓Clustered their angles and offers›

✓Matched the gaps to your winning patterns›

Two competitors shifted to a warranty-led hook you haven’t tested; it fits your best-performing objection.

### Competitor watch

| Campaign          | Ad set                  | Ad               |
|-------------------|------------------------|------------------|
| Problem-hook UGC, v3 | Hook“Still guessing what works?” | ProofBefore / after in 3s | Call to actionShop now |
| Problem-hook UGC, v31 / 4 | Share briefCreate ads with Higgsfield | Message GoMarble… |

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**Does it fix** Image

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Repeated proof-first openings reveal a market pattern. Brand context turns that pattern into a direction worth testing.

### The market gap stays beside the ads that reveal it.

New ads, repeated angles, and your own brand context become one testable direction.

**See the source** Open every ad, hook, offer, format, and related variation behind the conclusion.

**See what changed** Compare the current scan with the last report instead of rereading the same market every week.

**See why it fits** The report connects the market gap to your own audience, proof, and winning patterns.

## Choose a competitor research playbook.

Run one market scan or give the Competitor Research Agent a recurring watchlist.

### Products behind the work

[Competitor researchSearch, monitor, cluster, and report on competitor creative.](/content/product/competitor-research/index.html)  
[Creative analyticsCompare market patterns with what wins on your own account.](/content/product/creative-analytics/index.html)  
[Brand IQKeep every recommendation grounded in your brand.](/content/product/brand-iq/index.html)

### Give the next job to

[Creative Analyst AgentFind the patterns already winning on your account.](/content/use-cases/analyse-creative/index.html)  
[Creative Strategist AgentTurn a market opening into a production brief.](/content/use-cases/brief-creative/index.html)  
[Launch campaignsMove the approved concept into a complete campaign.](/content/use-cases/launch-campaigns/index.html)

## Questions teams ask before they start.

**Do I need to know my competitors first?**  
No. Start with your category, buyer, problem, or desired creative pattern. GoMarble can surface relevant advertisers and adjacent brands.

**How does GoMarble decide which ads matter?**  
It uses public signals such as running duration, repeated concepts, active variations, and category momentum. The evidence stays visible.

**Will the report repeat the same ads every week?**  
No. A recurring report focuses on new ads, changed offers, emerging angles, and patterns that became more important since the last scan.

**Does this copy competitor creative?**  
No. GoMarble extracts the strategic structure and rebuilds the concept around your brand, product, proof, and audience.

## Keep a watchlist running between briefs.

Let the Competitor Research Agent identify the strongest opening for your team.