Diagnose performance | GoMarble
Find the cause before you change the account.
Trace a performance move to its real driver, then review the smallest action that fixes it.
Dashboards
Agency Overview
Meta and Google performance across every account your team manages
Managed spend $156K
+5.7% this week
Across 9 accounts
Portfolio ROAS 3.61x
+0.18x this week
7 of 9 above target
Accounts at risk 2
Needs attention
Cedar Labs, Northstar
Portfolio ROAS by account
| Account Name | ROAS | Target |
|---|---|---|
| M Marlow Skin | 4.1x | Above |
| A Aster & Co | 3.5x | Above |
| C Cedar Labs | 2.6x | Below |
AI commentary: Portfolio efficiency is stable. Cedar Labs is the only account where CPA and spend are rising together.
Priority: Cedar Labs needs review before today's client standup.
Move from the metric change to a reviewed action.
Diagnose performanceMeta optimisation
Know what moved, and why.
GoMarble connects the signal across channels, creative, audiences, and search terms, then returns the root cause and next action.
Why did blended ROAS fall this week?
✓ Compared Meta and Google against your baseline
✓ Checked creative fatigue and audience saturation
✓ Matched the drop to Brand IQ history
The decline is concentrated in two broad-audience ad sets — frequency crossed 7.8 while CTR fell 31%.
Blended ROAS · last 7 days
| Metric | Value |
|---|---|
| Blended ROAS | 2.9× |
| Frequency | 7.8 |
| Spend | $41.2k |
Movement Return fell across the top-spend set.
Driver Hook rate and conversion rate fell together.
Correction Refresh creative before cutting the wider budget.
The movement, cause, and correction stay connected.
GoMarble compares the account with its own normal before it recommends a change.
The movement Compare current performance with the account's own baseline and target range.
The driver Trace the change into creative, audience, search, structure, or pacing.
The proposed actions Review the affected campaigns, proposed changes, and expected effect before approval.
Run a diagnosis now or keep one scheduled.
Run one account review or keep the Performance Analyst Agent watching for the next unusual change.
Connect diagnosis to action.
Send the diagnosis to the agent responsible for budget, efficiency, or reporting.
Products behind the work
Dashboards See the live performance view across connected campaigns.
GoMarble Agents Keep the analyst watching after your laptop closes.
Brand IQ Give every diagnosis the account's own context and targets.
Give the next job to
Budget Pacing Agent Move spend toward the campaigns with real headroom.
Efficiency Agent Stop the leaks uncovered by the diagnosis.
Reporting Agent Carry the explanation into the next team update.
Questions teams ask before they start.
Which platforms can GoMarble diagnose together?
GoMarble can connect paid-media and business signals across Meta, Google Ads, analytics, and commerce data.
How does GoMarble know whether a change is unusual?
It compares current performance with your account's baselines, targets, and known patterns rather than one universal threshold.
Can it make the recommended change?
Yes, inside the permissions and limits you set. It can prepare the action for approval or act within a pre-approved scope.
Can I schedule this diagnosis?
Yes. Put the Performance Analyst on the account to keep watch and return the next meaningful issue or opportunity.