# Creative Analyst Agent

## Give every ad a Creative Analyst.

See why each ad won, spot fatigue, and carry the strongest pattern into the next brief.

Live product workflow **Creative analytics**

Dashboards **Creatives**

_∞_ Evan Alexander Men’s Grooming·Last 7 days

### Top spend creatives

Group byCreative asset Dimension filterMetric filterShow status

SpendROASCPAConversionsAdd metric

Spend ($) · CPA · ConversionsROAS

$1K$750$500$250$0

**All products** 1 ad

**Beard care** 1 ad

**Spring clean** 1 ad

**My Barber** 1 ad

**Does it fix** 1 ad

**Fix for dry** 1 ad

**End dry beard** 1 ad

**Rick Ross** 1 ad

CreativeSpendROASCPAPurchase valueAOV

All Individual Products \| Catalog$8581.07x$45$918$48

Beard care that works (stat) - Copy$4202.80x$21$1,176$59

Spring cleaning on your beard (Stat)$4051.32x$51$536$67

My Barber told me (Vid)$2710.59x$68$160$40

Why is “Beard care that works” outperforming the other creative

GoMarble can make mistakes. Verify important details.

## Move from winning pattern to the next brief.

Creative strategistSwap fatigued creativeBrief creative

### Turn winners into your next scripts.

The creative strategist reads your top ads and their comments, then hands back the next ideas and scripts, ready to shoot.

Scheduled·Weekly, Monday 9:00 AM

✓Read the top-spending ads and their comments›

✓Pulled the hooks and objections that converted›

✓Wrote three scripts against fresh angles›

Your strongest pattern is a founder-POV hook with proof in three seconds; three scripts build on it.

Comet (Ad account)

CampaignAd setAd

Problem-hook UGC, v3

Hook“Still guessing what works?”

ProofBefore / after in 3s

Call to actionShop now

Problem-hook UGC, v31 / 4

Share briefCreate ads with Higgsfield

Message GoMarble…

GoMarble can make mistakes. Verify important details.

**Beard care** ROAS 2.80x / CPA $21

**End dry beard** ROAS 1.40x / CPA $41

**Spring clean** ROAS 1.32x / CPA $51

Specific proof before the offer holds across the strongest image and video formats.

### The pattern and the result stay together.

GoMarble reads what the ad says, how it earns attention, and what happened after the click.

**Performance stays attached** Spend, ROAS, CPA, hook rate, and hold rate remain beside the creative.

**The agent reads the ad** It reviews the visual and spoken hooks, the audience, the proof, and the call to action.

**The finding stays in context** The pattern feeds Brand IQ and future briefs. The agent also watches it for fatigue.

Meta creative and live account performance

## Run creative analysis once or keep it running.

Run the analysis once, or give a Creative Analyst Agent the recurring job.

## Connect creative analysis to the rest of the workflow.

Carry the pattern into Brand IQ, a production brief, competitor research, or campaign launch.

### Products behind the work

**Creative analytics** Keep every image and video beside the performance it produced.

**Brand IQ** Carry the context your team already earned into each new brief.

### FAQ

## Questions teams ask before they start.

What does GoMarble measure for each creative?

GoMarble can rank creative by hook rate, hold rate, CTR, CPA, ROAS, spend, and other video-funnel metrics.

Can GoMarble explain why a video works?

Yes. It reads the visual, text, and audio hooks beside the audience, proof, and call to action.

Do I need to connect an ad account?

Connect an account to rank your own creative against performance. You can also try a single ad through the free creative analysis tool.

Does GoMarble generate the next creative?

It can turn the winning pattern into a brief and move that brief into a creative workflow. You review the direction before the work moves forward.

## Carry a winning pattern into the new batch.

Let the Creative Analyst keep watch and identify the patterns your team should test.