AI Paid Media Reports | GoMarble
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Monday performance review Updated today · Version 4
MONTHLY PERFORMANCE REVIEW20-26 July
Growth held. Creative fatigue is the next constraint.
Spend stayed efficient across Meta and Google. The next gain is in the creative pipeline, not a broader budget increase.
Spend $84.2K
+4.8% week over week
Blended ROAS 3.41x
Stable at higher spend
New customers 1,284
+7.2% week over week
Recommendation
Refresh the top-spend creative before Friday.
Frequency climbed while conversion rate softened. Brief three new hooks around the strongest customer proof.
Edit the thinking and the story, not just the formatting.
Change the copy inline, move sections into the right order, add rich media, or ask AI to reshape the report while the evidence stays in view.
Paid media efficiency
Recommendations
Refresh the top-spend creative before Friday.
Frequency climbed while conversion rate softened. Brief three new hooks around the strongest customer proof.
Campaign decisions
| Campaign | Signal | Decision |
|---|---|---|
| Meta Prospecting | Frequency 4.9x | Refresh |
| Google Brand | ROAS 5.8x | Hold |
One report system. Every audience.
Build the artifact around the people reading it, then save the structure as a repeatable reporting workflow.
An agent workflow shaped for each client.
Choose the structure, apply your visual system, and reuse the workflow across the portfolio.
Client-specific structure Choose the charts, creative evidence, and recommendations each client needs.
Agency branding Apply your own visual system and client-ready presentation.
Portfolio templates Run one reporting workflow across multiple clients without rebuilding it.
Havas Media weekly growth report Client report · Havas Media workspace
20-26 July
Growth held. Creative fatigue is the next constraint.
Spend stayed efficient across Meta and Google. The next gain is in the creative pipeline, not a broader budget increase.
Spend $84.2K
+4.8% week over week
Blended ROAS 3.41x
Stable at higher spend
New customers 1,284
+7.2% week over week
Paid media efficiency
Recommendations
Refresh the top-spend creative before Friday.
Frequency climbed while conversion rate softened. Brief three new hooks around the strongest customer proof.
Campaign decisions
| Campaign | Signal | Decision |
|---|---|---|
| Meta Prospecting | Frequency 4.9x | Refresh |
| Google Brand | ROAS 5.8x | Hold |
Creative analysis
What changed inside the ads
Proof-led video carried efficiency as older concepts fatigued.
The winning creative combined a fast product demonstration with a specific customer outcome. Static benefit cards lost attention first.
Creative response by concept
Proof video Founder demo UGC review Static benefit
Hook rate Conversion rate
Creative performance table
| Creative | Spend share | Frequency | Read |
|---|---|---|---|
| Customer proof video | 31% | 2.3x | Scale |
| Founder demo | 24% | 3.1x | Extend |
| UGC testimonial | 19% | 3.8x | Refresh hook |
| Static benefit card | 17% | 4.9x | Replace |
Creative recommendation
Build the next round from the proof-video structure.
Keep the opening demonstration, then test customer proof against founder authority. Retire the static card after its replacement is live.
Action plan
What to do next
Recommendations for the next seven days.
Protect the efficient campaigns, replace fatigued creative, and use the next test to confirm which proof angle deserves more spend.
Creative
Brief three proof-led video variations.
Reuse the winning product demonstration and vary the opening claim, customer proof, and closing offer.
Media
Hold broad prospecting spend until replacements are live.
Keep branded search and the proof-video ad set funded. Do not force more spend into the fatigued static set.
Measurement
Read the test on qualified conversion, not click-through rate alone.
Compare hook rate, landing-page conversion, CPA, and new-customer revenue after each concept clears the spend threshold.
Seven-day test plan
Mon Tue Wed Thu Fri Sat Sun Brief concepts Produce Launch test Read results
Recommended account changes
| Campaign | Current | Proposed | Reason |
|---|---|---|---|
| Meta Prospecting | $18K | $16K | Hold for refresh |
| Meta Proof Video | $9K | $12K | Best new-customer CPA |
| Google Brand | $6K | $6K | Stable demand capture |
| Creative test reserve | $2K | $3K | Fund three concepts |
Set the cadence. The report comes to you.
Schedule a report through an agent. GoMarble reruns the analysis on time, then sends the finished artifact to Slack or email.
Build it once. Save the structure as a reusable template for weekly meetings, audits, or client updates.
Run it on schedule. The agent reruns the analysis and recommendations at the cadence you choose.
Deliver it where work happens. Open the report from Slack or email, then share the live link or PDF.
The report is the start of the conversation.
Ask follow-up questions against the artifact, add the answer back into the report, or remix the context in a new chat and keep building.
Ask from the source material. Keep follow-up questions grounded in the charts, text, images, and recommendations already in the report.
Build on the answer. Add a stronger explanation to the report or use its context to start a new line of analysis.