# Competitor research

## An ad library you can talk to.

Tell GoMarble who you sell to, what they struggle with, or the angle you need. Your agent finds the right ads, explains what is working, and builds the next campaign.

**Signal, not scrolls** From a competitor question to campaign-ready creative.

**Evan Alexander** 94 days **Proof before offer**

**Evan Alexander** 51 days **Seasonal reset**

**Evan Alexander** 67 days **Expert interruption**

**Evan Alexander** 118 days **Price and proof**

**Evan Alexander** 82 days **Objection answer**

**Evan Alexander** 45 days **Problem solution**

**Proof-led grooming ads that answer objections**

## Creative discovery

### Search by what the ad means.

Describe a buyer, pain point, promise, offer, format, or visual treatment. GoMarble searches the copy, transcript, creative, and metadata together.

**Expert authority** A trusted voice interrupts the mistake

**Expert interruption** 67 days active

**Pattern interrupt** 39 days active

**Proof before price** Evidence earns attention before the offer

**Proof before offer** 94 days active

**Price and proof** 118 days active

**Objection Handling** The creative resolves doubt in one beat

**Objection answer** 82 days active

**Problem solution** 45 days active

### Start with the buyer, not a brand name.

Describe the persona, problem, promise, or visual pattern. GoMarble searches the ad itself, then groups the useful patterns for you.

Find ads for men with dry, brittle beards. Prioritize expert-led UGC running 30+ days.

**Finding the creative worth studying**

_1_ Searched ad copy and transcripts

_2_ Matched the buyer and pain point

_3_ Ranked duration and repeated variants

#### Four patterns stand out

The strongest ads share a repeatable structure:

- **Borrow authority** before making the claim
- **Resolve one objection** with proof
- **Delay the offer** until belief is earned

**Inspiration board**

**Expert interruption** 67 days · UGC

**Objection answer** 82 days · Static

**Seasonal reset** 51 days · Static

**Price and proof** 118 days · Static

## Ad Library stops at the ad. GoMarble starts there.

Meta Ad Library is useful for transparency and lookup. GoMarble is built for the decisions and actions that come after you find the ad.

|  | Meta Ad Library | GoMarble |
| --- | --- | --- |
| Primary job | Find and inspect ads | Research, interpret, create, and launch |
| Search model | Keyword or advertiser | Keyword, persona, pain point, idea, or brand |
| Creative universe | Ads running across Meta products | 200M+ ads across major platforms |
| What happens after search | You compare and interpret | Agents group patterns and prepare the next test |
| How it stays current | Return and run another search | Put an agent on watch and get the report in Gmail |

### More creative only matters when it creates a sharper decision.

## Questions before starting your first competitor research

**Where does GoMarble get the ads?**
GoMarble searches a live library of more than 200 million ads across major platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.

**Can I search by persona?**
Yes. Describe the person, problem, desire, or buying situation in natural language. GoMarble reads the ad's copy, transcript, creative, and metadata together.

**How does GoMarble know an ad is winning?**
Competitor revenue, spend, and ROAS are private. GoMarble uses public signals such as running duration, repeated concepts, and active variations, and shows that evidence with the ad.

**Does ad cloning copy the competitor's creative?**
No. GoMarble extracts the strategic structure, then rebuilds the concept using your Brand IQ, product, claims, voice, personas, proof, and visual identity.

**Can GoMarble launch the ad too?**
Yes. The workflow can move from research to a new script, storyboard, copy, creative, and campaign setup. You approve the creative and launch plan before anything goes live.