Give every agent the full picture of your marketing

Brand IQ learns your audiences, winning creative, performance baselines, and guardrails from your connected accounts and website.

One context layer that keeps up with the account.

Brand IQ builds itself from the work already running, then carries that context into every next decision.

It learns from what you already run

Your connected ad accounts and your website feed one picture of your brand: offers, winning hooks, baselines, and structure.

It stays current on its own

As new data syncs, your baselines recompute and what changed gets flagged against them.

Everything downstream starts here

Agents, dashboards, and reports run on the same context, so an answer reasons from your real numbers.

BRAND IQ

Your marketing brain

One living context layer behind every agent and decision.

• Buyer Who converts
• Creative Why ads win
• Offer What gets attention
• Baseline What normal looks like
• Brand voice How the brand speaks
• Guardrails What every move protects

What GoMarble knows before you ask.

Brand IQ turns the signals already around your account into one living picture every agent can use. It keeps learning as your accounts, website, and team change.

Who you sell to

Your offers, value propositions, audience, and the signals that show who actually buys.

From your website and connected accounts

First-time buyer Mobile-first grooming shopper

Results-led

Proof before claims

Mobile researcher

Routine builder

What wins

The hooks, formats, messages, and creative patterns your strongest ads have in common.

From your top ads and live results

Immediate benefit Proof in frame one

Spend $420

CPA $21

Expert authority Trust before offer

Spend $271

CPA $68

Objection proof Question answered

Spend $221

CPA $55

Routine bundle Full solution shown

Spend $405

CPA $51

What normal looks like

Performance baselines, campaign structure, and the changes that deserve attention.

From Meta, Google, GA4, and more

Prospecting baseline Recent account history

Expected range Change worth checking

Goals, limits, and approvals

The KPI target, spend limits, approval rules, and priorities every proposal must follow.

From the rules your team sets

• Goal Grow new-customer revenue Keep
• Guardrail Protect the CPA ceiling Check
• Approval Ask before budget changes Ask

How your brand should sound

The claims, proof, tone, and language rules that make new work recognisably yours.

From your website, briefs, and approved work

Approved expression

Hydration you can feel from the first use.

Evidence-led claim

• Voice fingerprint
  • Direct
  • Lead with the outcome
  • Specific
  • Name the proof
  • Calm
  • Keep the claim credible
  • Avoid
  • Vague superlatives and fear-based claims

What competitors are changing

The angles, formats, and market gaps that should shape your next test without copying the creative.

From active competitor ads

Objection answer Proof leads the message

Price after belief Offer follows the proof

Routine bundle Complete-system framing

Culture hook Familiar story opening

Opportunity found

No competitor leads with side-by-side proof for first-time buyers.

And the rest of your working context

• Offer ladder
• Seasonal shifts
• Landing pages
• Buyer objections
• Channel mix
• Measurement rules

Watch Brand IQ make the difference.

Know what changed. Build from winners. Protect the rules.

A dip only matters against your normal.

Brand IQ compares live performance with your account's own baselines, so the agent separates routine noise from a change that needs action.

Is this ROAS drop a real problem?

✓ Read your 30-day and 90-day baselines ›

✓ Checked which campaigns left their normal range ›

✓ Matched the change to your creative fatigue pattern ›

Yes. Mondays usually run 6% softer, but Meta prospecting is now 18% below its normal range and the winning creative has crossed its usual fatigue point.

Performance against your normal

• Blended ROAS 3.2×
• Account normal 3.8×
• Meta variance -18%
• Frequency 7.6

What changes when AI knows the account.

Generic AI only uses the account details you put in the prompt. GoMarble fetches the relevant account data at runtime and applies Brand IQ before it answers.

Bring BrandIQ into your favourite AI tool

Connect GoMarble through MCP and work from the account intelligence it has already built, inside Claude, ChatGPT, Cursor, or Codex.

FAQ

What does Brand IQ store?

Your business context (offers, value props, audience) from your site; your creative patterns (hooks, themes) from your top ads; performance baselines per time window; your account structure; and the goals you confirm at onboarding.

Do I have to set it up?

No. It builds when you connect an account and finish onboarding, and refreshes as data syncs. You can add or correct your goals and preferences.

Is this a personas and guardrails library?

It infers persona and pain-point hints from your creative and stores your confirmed KPI and targets. It is not a hand-maintained persona library.

How is this different from a saved prompt?

A prompt is static and you maintain it. Brand IQ updates from live performance and your synced accounts, and every agent reads it automatically.

The account keeps what the team learns.

From one operator to a full in-house team, GoMarble keeps every account watched and the brand context intact.

Global performance questions, answered on demand.

“We uncovered creative insights in minutes instead of hours.”

Cross-market answers and creative insights without manual exports.

Large-account decisions without the export loop.

“We cut our reporting time by 75% and CPA by 15%.”

Lower CPA, recovered budget, and reporting cut to 10-15 minutes.

A dev-tools client's CAC fell by about 80% in three months.

“$500 CAC to $100 CAC within 2-3 months.”

About 80% lower CAC and two hours saved each day.