Agent governance

Agentic marketing, governed by your guardrails

Set what each agent can do, where it can act, and when it must ask. Nothing runs outside those rules.

Sensitive action controls Allow, ask, or block budget, targeting, and campaign changes.

Autonomy with clear boundaries Scope accounts, budget movement, and manager.

A complete decision trail See the agent, manager, approver, and platform result.

Why governance matters

A confident answer can still be the wrong action.

When AI can touch live spend, a vague instruction is not a control. High-stakes decisions need an explicit policy before an agent can move money or change a campaign.

A small error can compound quickly A budget or targeting mistake can spread across live campaigns before the team sees the consequence.

Intent is not the same as permission Knowing what the team wants does not define which actions an agent may take without approval.

Human error compounds at agent speed A mistaken Allow rule can repeat one human error across every action until someone changes it.

Agents stay adaptive. Your controls travel with every action.

Every action gets a safety switch.

Give every agent the right level of autonomy for budgets, targeting, campaign state, and every other live action.

Budget Pacer Managed by Evan Brooks

Action permissions

Change budgets Inside the budget cap
AllowAskBlock

Pause campaigns Only in scoped accounts
AllowAskBlock

Edit targeting Never runs
AllowAskBlock

Turn ads on or off Inside assigned scope
AllowAskBlock

$3B+ annualized spend under agent management
14,000+ Meta and Google ad accounts connected

Budget Pacer Active
Scoped accounts Superco USBrand Search
Manager Evan Brooks
Max budget change 20% per action

Keep every action inside hard limits.

Choose the accounts, action list, budget ceiling, and manager before an agent can touch live spend.

Scope controls access An agent can only reach the accounts and actions assigned to its scope.

Every agent has an assigned manager If the manager leaves, the agent pauses until a new one is assigned.

Work is reported where your team works Agents notify the team in Slack or email when work is completed, needs approval, or cannot run.

Fleet management

Manage the fleet by account.

Filter every agent by account scope, then see its owner and latest run in one place.

Agent fleet 4 shownPause all

All accountsSuperco USMeta AcquisitionGoogle Search

AgentAccount scopeOwnerLast run

Budget Pacer Daily
Superco US
Evan Brooks
20m ago

Creative Fatigue Watcher Daily
Meta Acquisition
Maya Chen
8m ago

Account Auditor Weekly
Google Search
Nia Carter
1h ago

Weekly Client Report Weekly
All accounts
Evan Brooks
8d ago

Every action leaves a trail.

Task Logs show the agent, its manager, the approver, the platform result, and the reason behind every live change.

Task Logs Search by task, agent, account, or platform

FilterAgent: Budget PacerStatus: All

TaskCreatedPlatformStatusAgent

Reduce budget on Prospecting Q3 Today, 8:01 AMMetaExecutedBudget Pacer›

Decision trail: Approved by Evan BrooksManaged by Maya ChenApplied through GoMarble

Pause Broad US ad set Today, 9:40 AMGoogle AdsNeeds reviewCreative Fatigue Watcher›

Increase bid on running shoes 6 Jul, 2:15 PMGoogle AdsFailedCPA Spike Alert›

From answer to accountable action

AI Chatbots need guardrails

Claude and ChatGPT execute blindly without guardrails, but prompts are not controls. GoMarble adds hard action policies and a traceable execution layer between a recommendation and a live account change.

Governance starts with platform access.

GoMarble connects through official platform consent, respects the access each platform grants, and applies your agent rules inside that ceiling.