ETS made cross-market analysis available on demand.

A global team replaced manual exports with one conversational layer across Meta, Google, and TikTok.

The biggest value for ETS is I can ask any question on a massive dataset across many markets.

Guillaume Labelle, Senior Manager, ETS

160+ markets covered
3 ad platforms connected
3 new GoMarble workflows
~50% reporting time saved

The problem

Too much data, too little clarity.

ETS runs paid media across Meta, Google, and TikTok in more than 160 countries. Any useful answer had to begin with the same routine: export each platform, standardise the files, and bring them together in Excel.

That routine worked for scheduled reporting. It was much less useful when someone needed a quick read on a smaller market, a creative pattern, or a sudden performance change.

• Fragmented performance data across three platforms
• No fast path for market-level questions
• Creative analysis rebuilt from manual exports
• Hours spent turning raw metrics into stakeholder updates

How the team works now

The first useful read now starts with a question.

ETS made GoMarble the working layer between its platform data and the people who need answers. The team still decides what matters. It spends far less time assembling the evidence first.

01

Cross-market performance analysis

The team asks direct questions across platforms and regions instead of running separate exports for every market.

02

Creative intelligence

Formats, messages, and angles can be compared without rebuilding the analysis from scratch each time.

03

Stakeholder reporting

Raw metrics become a structured narrative with clearer issues, opportunities, and next actions.

A broader set of questions became worth asking.

Smaller markets no longer have to wait for a bespoke spreadsheet analysis. The team can inspect the same connected dataset while the question is still relevant.

Meta campaign data
Google campaign data
TikTok campaign data

Reporting and research time
Relative time

Manual workflow 100
With GoMarble ~50

Indexed view based on ETS reporting roughly 50% less time spent on reporting.

The result

The reporting queue got shorter.

GoMarble did not add another dashboard for the team to monitor. It changed how quickly a question could move from curiosity to a defensible answer.

• Hours saved each week on research, reporting, and creative analysis
• Faster stakeholder updates with stronger narratives
• On-demand answers to cross-market questions
• Clearer alignment on what to test, change, or escalate

GoMarble changed my way of thinking about how we can leverage AI in the digital marketing space.

Guillaume Labelle

Senior Manager, ETS

Put the next performance question within reach.

Connect your accounts and give GoMarble the recurring analysis your team should not rebuild by hand.