# One prioritised action plan across three ad platforms.

Google Ads, Meta, Microsoft Ads, and GA4 now feed one faster route from performance change to recommended action.

## Cab Engine

> GoMarble helps our agency go from fragmented channel data to a clear, prioritised action plan with much stronger recommendations.
>
> Connor Henman, Commercial Performance Director, Cab Engine

**3** ad platforms unified  
**1** prioritised action plan  
**Same-day** root-cause analysis  
**Client-ready** recommendations

## The problem

### The signals were connected only in the analyst's head.

Cab Engine manages paid acquisition across Google Ads, Meta, Microsoft Ads, and GA4. A credible explanation for a performance change meant checking each system, reconciling signals, and deciding which finding deserved action first.

That fragmentation made it harder to move quickly when a client needed an answer, especially when the root cause sat beyond the ad platform itself.

- Performance evidence split across paid channels and analytics
- Root-cause analysis rebuilt for each client question
- Recommendations delayed by manual signal reconciliation
- Reporting work competing with implementation time

## How the team works now

### Analysis now ends with a ranked decision, not another dashboard.

Cab Engine uses GoMarble to interrogate multiple signals, ask follow-up questions, and turn the result into recommendations the team can review and act on.

01

### Multi-signal diagnosis

Paid-media and GA4 signals are read together so the team can test competing explanations for a performance change.

02

### Conversational follow-up

Analysts can challenge an initial finding, narrow the question, and keep the full account context in the same workflow.

03

### Client-ready recommendations

The evidence is organised into a prioritised action plan with clear next steps for the agency and client.

### A media problem turned out to be a mobile journey problem.

In one account, the combined read pointed to friction in the post-click mobile conversion and join flow. That let the team protect high-intent acquisition while directing the next audit toward mobile UX and checkout.

**Paid** acquisition signals  
**GA4** post-click behaviour  
**Mobile** journey audit  
**Decision workflow** Connected view

Channel views **3**  
Action plan **1**

Three fragmented channel views are reconciled into one prioritised action plan.

## The result

### The team gets to the recommendation faster.

The value is not a single attributed performance figure. It is a faster, more credible route from account data to an explanation, a priority, and a client-ready next action.

- Stronger root-cause analysis across channel boundaries
- Faster answers to urgent client questions
- Clearer prioritisation of media and post-click work
- More analyst time available for implementation

> The biggest value for us is the speed at which it turns account data into a credible explanation of what changed, why it changed and what we should do next.
>
> Connor Henman
> Commercial Performance Director, Cab Engine

## Put the next performance question within reach.

Connect your accounts and give GoMarble the recurring analysis your team should not rebuild by hand.