One prioritised action plan across three ad platforms.

Google Ads, Meta, Microsoft Ads, and GA4 now feed one faster route from performance change to recommended action.

Cab Engine

GoMarble helps our agency go from fragmented channel data to a clear, prioritised action plan with much stronger recommendations.

Connor Henman, Commercial Performance Director, Cab Engine

3 ad platforms unified
1 prioritised action plan
Same-day root-cause analysis
Client-ready recommendations

The problem

The signals were connected only in the analyst's head.

Cab Engine manages paid acquisition across Google Ads, Meta, Microsoft Ads, and GA4. A credible explanation for a performance change meant checking each system, reconciling signals, and deciding which finding deserved action first.

That fragmentation made it harder to move quickly when a client needed an answer, especially when the root cause sat beyond the ad platform itself.

• Performance evidence split across paid channels and analytics
• Root-cause analysis rebuilt for each client question
• Recommendations delayed by manual signal reconciliation
• Reporting work competing with implementation time

How the team works now

Analysis now ends with a ranked decision, not another dashboard.

Cab Engine uses GoMarble to interrogate multiple signals, ask follow-up questions, and turn the result into recommendations the team can review and act on.

01

Multi-signal diagnosis

Paid-media and GA4 signals are read together so the team can test competing explanations for a performance change.

02

Conversational follow-up

Analysts can challenge an initial finding, narrow the question, and keep the full account context in the same workflow.

03

Client-ready recommendations

The evidence is organised into a prioritised action plan with clear next steps for the agency and client.

A media problem turned out to be a mobile journey problem.

In one account, the combined read pointed to friction in the post-click mobile conversion and join flow. That let the team protect high-intent acquisition while directing the next audit toward mobile UX and checkout.

Paid acquisition signals
GA4 post-click behaviour
Mobile journey audit
Decision workflow Connected view

Channel views 3
Action plan 1

Three fragmented channel views are reconciled into one prioritised action plan.

The result

The team gets to the recommendation faster.

The value is not a single attributed performance figure. It is a faster, more credible route from account data to an explanation, a priority, and a client-ready next action.

• Stronger root-cause analysis across channel boundaries
• Faster answers to urgent client questions
• Clearer prioritisation of media and post-click work
• More analyst time available for implementation

The biggest value for us is the speed at which it turns account data into a credible explanation of what changed, why it changed and what we should do next.

Connor Henman Commercial Performance Director, Cab Engine

Put the next performance question within reach.

Connect your accounts and give GoMarble the recurring analysis your team should not rebuild by hand.